Like Farming
These days, 'Liking' on Facebook may get you more
than you bargain for; it could get your page plagued with
ads and offers that you don't want and, at worst, could put
malware on your computer or provide your personal data
to unscrupulous scammers.
It's called 'Like-Farming.' Like-Farming is when
scammers post an attention-grabbing story on Facebook for the express
purpose of cultivating 'Likes' and 'Shares.' Based on the way
Facebook works, the more likes and shares a post has, the more likely
it is to show up in people's news feeds. This gives the scammer
more eyeballs for posts that trick people out of information or
send them to malicious downloads.
What the 'Farmers' want to harvest is as many 'Likes'
as possible in whatever way they can. It often begins with
spreading a positive message or something similar and then uses all
the "Likes" to spread to others' Facebook feeds.
Have you ever 'Liked' or 'Shared' any of these
scenarios or posts:
- A
tug at your heart-strings: A small child is pictured with no
hair. "Sally" has (fill-in-the-blank) disease.
"Please like this page to show you think she's beautiful
and help lift her spirits".
- This
government policy stinks! "Share" if you agree!
- An
inspirational message to help your friends have a good day.
- Played
a quick game such as name a fish that doesn't have the letter
"T" in it --Post your answer below.
PRIZES PRIZES PRIZES
Remember, all those posts that seem too good to be
true, ARE
too good to be true. You won't get free airline tickets on Southwest,
United or any other airline for that matter by simply clicking
'Like.' While there are no free airline tickets, there is malware in
those "get details" links - where you'll be required to
provide personal information that, at the very least, will result in
more conning come-ons.
How the Scam Works
Chain e-mails have taken the place of chain mail. And
Facebook is the vehicle for the chain. It spreads virally, no
longer taking days, months or weeks to circulate, through Facebook,
it spreads in a matter of seconds. Your friend posts a link for
"Free" government grant money or free Ray-Bans. Or
you see a post that Facebook has changed its algorithm to limit your
news feed to only 26 friends. You are instructed to copy and
paste the message on your wall.
Since Facebook places a high value on popularity,
these highly 'Liked' and 'Shared' pages begin to appear in
your friend's Facebook feed and then begin to be seen by
other Facebook users. The false information is now viral and
hackers can compile a list of people who did as they were
instructed. No matter if you Liked it, Shared it, or Agreed
with it, once the page has a sufficiently high popularity rating, the
Like-Farmer either removes the page's original content (just the
picture of the poor little girl is enough) and replaces it with
something else, usually malware or scam advertising. The rest
of the page remains the same and the hacker uses this as a
platform for continued Like-Farming in order to spread malware,
collect people's marketing information or engage in other harmful
activities. Or, scammers being scammers, they may outright sell
the highly 'Liked' site to cyber-criminals in a black market web
forum.
How to Avoid
Like-Farming
Your best bet to avoid Like-Farming is to be very
judicious about what you Like and Share on Facebook. Don't
just reflexively click 'Like' on everything. Take a look at
where the post is coming from. Is it from someone you don't
recognize, a friend of a friend or is it a complete stranger? It
would be good to find out.
Remember, if an app
or a product is free to you, then you are the product. Be careful what information you provide.
In the future when left to decide whether to 'Like' or
not: think of good old Dr. Seuss and his book, Green Eggs and
Ham.
I do not Like
them
in a house.
I do not Like them
with a mouse.
I do not Like
them
here or there.
I do not Like
them
anywhere.
I do not Like
green eggs and ham (or fake Facebook sites)
I do not Like
them, Sam-I-am.
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